Illumination Entertainment officially cemented itself as a major name in animation, with their latest film The Secret Life of Pets taking the highest opening ever for an original animated film. Thanks to its strong marketing campaign and appealing premise, the film opened to a phenomenal $103.1 million. That's way higher than last years Inside Out and only … Continue reading Weekend Report: ‘Secret Life of Pets’ Roars Into First
It's going to be a crowded weekend before 4th of July, with a bit of something for everyone going into wide release. For the teen horror audience, there's The Shallows. For the blockbuster audience, there's Independence Day: Resurgence. For the adult history audience, there's Free State of Jones, and finally The Neon Demon for the art house crowd. However, it's … Continue reading Weekend Report: Can ‘Independence Day’ Surge Into First?
Unsurprisingly, Finding Dory had one of the best openings of all time for an animated film, pulling in a fantastic $136 million in its opening weekend. Central Intelligence also got off to a strong start, while Warcraft had one of the worst drops ever for a film playing in over 3,000 theaters. Finding Dory, the long anticipated sequel … Continue reading Weekend Report: ‘Dory’ Finds Huge Box Office Success
After a somewhat underwhelming May and a very disappointing June, Finding Dory is set to be one of the first (and possibly the last) mega blockbuster of the summer. With its strong brand recognition, total lack of competition, and massive potential audience, Dory has a legitimate chance at taking the animated record for opening weekend, which is … Continue reading Weekend Report: ‘Finding Dory’ Set to Reinvigorate Lifeless Box Office