Weekend Forecast: ‘Pets’ Set to Take First

the-secret-life-of-pets-trailer

Illumination Entertainment is set to further cement its reinforce its credibility in the animation department with The Secret Life of Pets, set to open in over 4,300 theaters. The studio found massive success with their Despicable Me franchise, with two films, a spinoff and another sequel set for next summer. Additionally, their adaptation of The Lorax was incredibly popular, opening to over $70 million back in 2012. So far, none of Illuminations animated films have opened under $56 million, which is a claim that neither Pixar or Dreamworks could proclaim. Granted, its only a matter of time before one of their films isn’t a hit, and it could very well be Sing, set to hit theaters this Christmas For the time being, however, Secret Life of Pets seems set to be a huge hit.

The main reason why Pets has such great potential is because of its premise. Cute talking animals and the idea of what pets do while their owners are away is a very universally appealing idea, as pretty much everyone has experience with dogs or cats. As a result, it wouldn’t be at all surprising if Pets opened higher than The Lorax this weekend.

Also opening is the latest R rated comedy Mike and Dave Need Wedding Dates. The comedic duo of Zac Efron and Adam Devine isn’t exactly going to sell a ton of tickets, but the pairing of Aubrey Plaza and Anna Kendrick could make this a good choice for a date film. The trailers have done a decent job at marketing some decent jokes, and it seems like an entertaining enough premise for a summer comedy. So far, the reviews aren’t great (currently sitting at a 45% on Rotten Tomatoes) and it doesn’t seem like Mike and Dave will be able to break out like other comedies have in the past few months.

Last weekends releases probably won’t hold too well. The Purge: Election Year ended up being massively front loaded, dropping 35% from Friday and Saturday. The BFG continues to go up against strong competition from Finding Dory and now Pets, and The Legend of Tarzan will likely have a harsh fall due to poor reviews and mixed word of mouth.

In limited release, Captain Fantastic opens in four theaters in New York and Los Angeles, and should be able to pull in a very strong per theater average, likely above $30K

Bar for Success

Considering the budget for The Secret Life of Pets is just $75 million, it doesn’t need to be massive this weekend. If it can hit $50 million, it’s a win.

With a $33 million budget and heavy marketing, Mike and Dave Need Wedding Dates is in good shape at $15 million.

Predictions

  1. The Secret Life of Pets – $68M
  2. Finding Dory – $21M
  3. The Legend of Tarzan – $18M
  4. Mike and Dave Need Wedding Dates – $13.5M
  5. The Purge: Election Year -$11M
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