Over a very crowded Indpenendence Day weekend, both The Legend of Tarzan and The Purge: Election Year surpassed expectations, both opening over $30 million. Additionally, Finding Dory had yet another strong hold as it gets closer and closer to $400 million. On top of that, Swiss Army Man and Our Kind of Traitor both opened well in limited release. The only disappointing result was The BFG, which marks Disney’s third misfire in 2016.
Finding Dory retained first for the weekend, though not by nearly as much as expected. The film would up just $3 million ahead of The Legend of Tarzan with $41 million. After the 4th, it should be past the $380 million mark, and it’s only a matter of time until the film surpasses $500 million, easily making it the highest grossing film of the summer.
In second place, The Legend of Tarzan surpassed expectations in a big way with a surprisingly strong $38 million opening. Adding in the Holiday, and it could top $45 million. That’s an incredibly strong rebut for a film that basically had flop written all over it from the very beginning. It’s not a great start for sure, as the film carries a very hefty $180 million price tag, but this is definitely one of the films that I never would’ve guessed would even get close to the century mark. It’s not a guarantee that Tarzan hits $100 million, but if it can, that’s a great result for Warner brothers.
In third, The Purge Election Year actually wound up more than $10 million ahead of Disney’s The BFG, despite only carrying a $10 million budget. Thanks to strong marketing and the political tie in (including the not so subtle ‘Keep America Great’ tagline) the film was able to seem more relevant than ever, and wound up hugely surpassing expectations. The only bad news is that due to the tie in with the Holiday weekend and the fact that it dipped nearly 36% on Saturday, Election Year is likely to burn out very quickly. It’s likely that it will wind up with around $65 million total, or just around what the original Purge made, but considering it was estimated to open in the low $20 million range a few weeks ago, this is a big win.
In fourth, The BFG flopped with just $19 million. Considering it had the Disney branding, Steven Spielberg directing, and a $140 million budget, that’s very disappointing. What it likely came down to was that the trailers simply didn’t offer much of a story, instead focusing on the whimsical fairy tale aspect over any sort of legitimate plot. Not to mention, The Legend of Tarzan definitely had the more action-packed appeal that summer moviegoers look for. Opening on the same weekend was definitely a bad move, but it seemed for sure like The BFG could take on Tarzan. Ultimately, the film could approach $60 million domestically, but probably no more than that.
Even with the added bonus of the holiday weekend, Independence Day: Resurgence plummeted 60% to just $16.5 million in its second weekend. As of now the film is up to just $72 million, and its going to be a tough road to $100 million from here.
Just outside of the top 10, Swiss Army Man pulled in an impressive $1.4 million from 636 theaters. That’s more than triple what Green Room pulled in from over 100 more theaters, which is strange given that the films seemed to have similar appeal. However, A24 did a good job at marketing Swiss Army Man as more of a standard wide release, rather than an ultraviolent niche arthouse flick. Word of mouth seems strong so far, which could lead Swiss Army Man to pull in over $4 million. Compare that to last weekends The Neon Demon, which opened with just $589K and fell nearly 80% in its second weekend. Granted, Swiss Army Man was much more widely appealing, but it is still interesting to compare.
Also in limited release, Our Kind of Traitor opened with an impressive $1 million from just 373 theaters. The film was given essentially zero marketing (I follow the film industry to a fault and I hadn’t even heard of it before Thursday) and is typically the kind of limited release that pulls in under $1K per theater average. However, for some reason or another, this film ended up doing decent business.