On a typically slow post-Memorial day weekend, Teenage Mutant Ninja Turtles: Out of the Shadows hopes to capitalize on the first empty weekend in quite a while.
The original Teenage Mutant Ninja Turtles was a surprise hit back in 2014, opening to $65.5 million just one week after the mass success of Guardians of the Galaxy. Strong brand recognition and the appeal of the cartoon show lead it to gross nearly $200 million domestic, and for Paramount to put a sequel on the release schedule just days after the films release. With plenty of popular characters being added and a more family-friendly marketing push, Out of the Shadows has a very good shot at hitting over $40 million for the weekend.
Also opening is the romantic drama Me Before You and The Lonely Island’s new film Popstar: Never Stop Never Stopping.
Me Before You is the latest romance book adaptation, and one based on a particularly popular novel that should propel its opening to over $10 million. On the other hand, Popstar will struggle to hit high single digits.
Popstar: Never Stop Never Stopping is the second feature film from comedy group The Lonely Island, the first of which was cult classic Hot Rod, which bombed back in 2007 with just $5.3 million in its opening weekend. When adjusted, however, that number bumps up to $6.6 million, which might actually be higher than Popstar. The faux-documentary style is one that is unusual for a mainstream theatrical release, and one that will likely grow more popular in the home video market.
Bar for Success
Teenage Mutant Ninja Turtles opened to $65 million two years ago. With less competition and a slew of fan favorite characters, an opening among $40 million would make this a win. Meanwhile, Me Before You and Popstar are both fine at $10 million.
- Teenage Mutant Ninja Turtles – $38.5M
- X-Men Apocalypse: $23M
- Alice Through the Looking Glass – $11M
- The Angry Birds Movie – $10M
- Me Before You – $8.5M
Popstar – $5M