Friday Update: “Paranormal Activity” Tops Newcomers on Thursday

Five new films opened on Thursday night, and they pretty much all failed miserably.

Among the newcomers was Paranormal Activity: The Ghost Dimension, which made $600K from early shows at 1,000 theaters. That’s half of what Paranormal Activity: The Marked Ones made back in January 2014, and considering that this is likely going to be more front loaded is probably headed for a weekend of under $10M. That’s an awful start even considering all the problems plaguing this film, and is hopefully the final nail in the coffin in this long running franchise.

The Last Witch Hunter brought in $525K from its early shows. That’s a pretty weak start considering the films star power and decent marketing campaign, but it just seemed too nonsensical to be worth watching in theaters. As a result of its lack of plot, audiences stayed away in droves.

Steve Jobs may have been he most buzzed film going into the weekend, but it failed to gain any major traction. In around 1,700 theaters, it started with just $294K. It will likely wind up with just around $7M for the weekend, far lower than all expectations. Considering the great numbers it was posting in limited release, it is surprising that a film as prestigious and well reviewed as this is getting such a poor start. Adult audiences may surprise on Saturday, but it isn’t likely. With a decent $30M budget, Jobs will have to fair better overseas. It didn’t help that it was the second Steve Jobs related film in just two years, with 2013’s Jobs being a huge flop. This new film isn’t fairing much better, and is probably going to open in the same general range. That’s a disappointing start, but it still could turn things around.

Rock the Kasbah and Jem and the Holograms were both, to put it kindly, disasters. They started with less than $100K each, with $75K for Kasbah and just $34K for Jem. That means that they old around 3-6 tickets per theater last night, and will wind up with less than $3M this weekend. Jem could honestly wind up less than $2M, which would give it one of the lowest debuts ever for a nationwide release. As with every flop, they simply couldn’t market to a specific audience and as a result was completely ignored.

Updated Predictions

  1. The Last Witch Hunter – $9.5M
  2. Steve Jobs – $8M
  3. Paranormal Activity: The Ghost Dimension – $7M
  4. Rock the Kasbah – $2.3M
  5. Jem and the Holograms – $1.2M

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