Thanks to a very well executed marketing campaign, The Martian got off to a very solid start on Thursday, with $2.5M from it’s early shows. Given its primarily adult audience and long run time, that’s a very solid start that sets it up for a weekend in the high $40s to low $50s. In comparion, Interstellar took in $3.5M, but that was much more highly anticipated and front loaded.
No other releases had Thursday numbers avaiable.
1. The Martian – $49M