Both new wide releases surprised on their opening day with over $9M each. Regardless of how front loaded they are, they’re both winners for sure.
The Visit took in an excellent $9.2M on Friday, with just $1M of that coming from Thursday. That shows that the film wasn’t very front loaded and could even top $25M this weekend. That’s a fantastic start for an original found footage horror film, and blows most other horror films this year out of the water. In comparison, Sinister 2 took in about half of that despite being a sequel to a well known film. The Gift took in less than half of that with $4.1M on its opening day. Between this and Insidious: Chapter 2 it’s safe to say that this weekend will always be a home for low budget horror films. Chalk that up to The Visit‘s intriguing premise, strong marketing and Shyamalan’s name bringing a great amount of interest, in addition to its PG-13 rating that helped bring in a younger audience. The Cinemascore was a B-, which is fine for a horror film. For example, The Gallows received a C+ and Unfriended got a C.
The Perfect Guy was arguably more impressive, however. The low budget stalker thriller took in $9.95M on its opening day, though given its date night appeal will likely be much more front loaded than The Visit. In comparison, No Good Deed took in $8.8M just one year ago. It seems as though the stalker genre is much more bankable than originally expected. This is an excellent start given how cheap the film looked, in addition to its awful 25% on Rotten Tomatoes.
War Room was down just 7% from last Friday to bring in another $2.1M. The seemingly unstoppable Christian drama continues to do excellent business domestically, bringing its new total to $33M. It will likely be at around $7M for the weekend and has a strong chance at hitting $50M domestically. It’s a day away from passing the $34M total gross of Courageous, which is extremely impressive given its worse release date and increased competition.
Mission: Impossible – Rogue Nation had yet another solid hold, down 35% on Friday to bring in another $1M. The action sequel is set for around $2.8M for the weekend, and may hit $190M very soon.
Another Christian film opened this weekend, though it failed to gain traction. 90 Minutes in Heaven took in just $730,000 from 838 locations on its opening day, with a weak per theater average of just $871. Between direct competition from War Room and several other widely appealing options, there wasn’t any room for this poorly timed drama to break out.
- The Visit – $26.5M
- The Perfect Guy – $22M
- 90 Minutes in heaven – $2.4M