Weekend Report: “Mission Impossible” Takes Off with Strong 1st Place Debut

The Mission Impossible series is still alive and going, with a very solid $56M opening weekend for its latest installment, Rogue Nation. While that debut failed to match some expectations of over $60M, it is certainly a good result. That’s almost double the debut of Ghost Protocol, but its hard to compare the two. Ghost Protocol opened in December, when films tend to have much smaller openings but hold much longer than summer releases. Secondly, it had a limited one week run in around 400 IMAX theaters before its standard nationwide release, which changes up the numbers somewhat. Regardless, Rogue Nation will likely benefit from a lack of major competition and strong word of mouth to translate to a total of over $170M.

The real question, however, is how Rogue is going to perform overseas. Ghost took in $200M domestic, certainly nothing to sneeze at, but the real story was overseas. It made nearly $500M for a worldwide total of just under $700M. Given that the budget for Rogue was just $5M higher, a total even close to that will more than justify another “final” mission for the long running and well received franchise.

Even with a bit of a bounce back on Saturday, that wasn’t enough for Vacation to avoid disappointing this weekend, taking in just under $15M for the weekend and just over $20M for the five day. That’s way less than 2013’s We’re the Millers, which took in $37M over its five day weekend. Even with the strong brand recognition, the fanbase obviously wasn’t interested in a reboot that was essentially related in name alone. The problem was you could replace Wally World with Disney World and change the title to anything else and no one would even consider them similar except for the premise. Not to mention awful early word of mouth and terrible critical reception. Vacation will probably only squeak past the $50M domestic mark, an awfully low total for the $40M comedy.

Speaking of R rated comedies, Trainwreck managed to do fairly well in its third weekend, taking in another $9.7M. That puts its domestic total at just under $80M. It still has a shot at hitting $100M, making it one of the better performing comedies of the summer.

Ant-Man surprisingly held fairly well, only dropping 49% with direct competition from Mission Impossible. Taking in $12.6M, it was the best performing of the holdovers this weekend, bringing its total up to a respectable $132M.

Minions also continues to do solid business, dropping 46% to $12.2M, though its spot on the charts may flip with Ant-Man once the real numbers come in. Its domestic total is now up to $287M, which is behind the $306M total of Despicable Me 2 at the same point in its run. That’s just a touch above the $284M total of Inside Out after 4 weekends, but that film is holding much better and will likely wind up with the higher gross of the 2, though with a budget of $101M more, Minions is (unfortunately) the real winner.

Southpaw was unable to translate its strong word of mouth into a strong second weekend, dropping a sharp 55% in its second weekend. That isn’t terrible, but it was much more surprisingly front loaded than expected for a late summer sports drama. It still may end up with over $40M, which is a solid result, but unless foreign grosses are strong it doesn’t look like this will end up turning a profit in theaters.

Pixels plummeted 56% in its second weekend down to just $10M, a very poor result for a comedy and not a great result for a summer blockbuster (seriously, which is it Sony?) Chalk that up to bad word of mouth and worse reviews, and this will likely end up with a total less than Sony’s current highest grossing film of the year, Paul Blart: Mall Cop 2. Not a great year for them, is it?

In very limited release, A LEGO Brickumentary flopped with jsut $42K from 93 theaters for an atrocious per theater average of $452. It seems odd that this got a theatrical release at all, as it seems more something that would go straight to DVD and be included with LEGO sets. Not to mention, kids probably aren’t going to rush out to theaters to watch a documentary, so this performance is not exactly shocking.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s